To properly lay the foundation for a healthy life for your newborn, it is important to ensure their well being within the first 28 days of their life. According to the World Health Organization (WHO), a newborn infant or neonate during their first 28 days is at the highest risk of dying if he does not receive appropriate care during and immediately after delivery. Aside from ensuring appropriate hospital care, other essential newborn care include early and exclusive breastfeeding, thermal protection (skin-to-skin contact between mother and infant), hygienic umbilical cord and skin care, assessment of signs of serious health problems, and preventive treatment (such as routine immunization).